Marketing Managers

O*NET-SOC コード: 11-2021.00

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

データ出典: BLS公表時点: 2026-08
非常に高い· 相対
低い4段階の相対区分非常に高い
職業群単位の値
尺度・母数・出典
4段階の相対区分（低い / 中程度 / 高い / 非常に高い）
BLS雇用見通し表の詳細職業831件が母数。値は NEM(全国雇用マトリクス)コード単位で付与されるため、同じ NEM コードの職業は同じバンドになります
出典データセット（XLSX ファイルのダウンロード）
データ出典: Anthropic公表時点: 2026-03
0.320
0.000ここに掲載された値の範囲0.745
尺度・母数・出典
観測エクスポージャー指数、公開されたまま0–1
O*NETタスクへの対応づけが基準
SOC 2018の職業単位で公表された値で、同じSOC 2018コードを持つO*NET職業はすべてこの値になります
出典データセット（CSV ファイルのダウンロード）
データ出典: ILO公表時点: 2025
0.41
0.09ここに掲載された値の範囲0.70
職業群単位の値
尺度・母数・出典
生成AI露出度指数、公開されたまま0–1
ISCO-08の細分類（4桁）単位で公表された値です。米国労働統計局（BLS）の公式対応表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）を公表どおり適用してこの職業に結び付けており、対応は全部または一部です
出典データセット（PDF ファイルのダウンロード）

この出典がどのような性格の値か

BLSの区分は絶対水準ではなく相対順位であり、一次測定でもありません。複数の既存研究が付けた職業別パーセンタイル順位を4段階にまとめた値です。雇用や賃金の予測でもなく、導入確率でもなく、自動化と増強を区別しません。

Task-level exposure

非表示の作業 12 件を表示

評価済みタスク 20 件 · β ≥ 0.5 のタスク 19 件（95.0%）

β = 直接的な露出（E1）+ 0.5 × ツール利用時の露出（E2）。原典リポジトリの定義に従います。

原典の単位：O*NET 27.2 のタスク → O*NET 31.0 の職業コード
評価済みタスクはすべて O*NET 31.0 のタスク一覧にあります。

出典: OpenAI "GPTs are GPTs" exposure rubric
版: gh-main-0471612
ライセンス: MIT License, Copyright (c) 2024 OpenAI

Task (O*NET 30.2)	Claude.aiRaw / share %	APIRaw / share %
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 11-2021.00	0.350067.3	0.080036.4
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. 11-2021.00	0.120023.1	0.02009.1
Initiate market research studies, or analyze their findings. 11-2021.00	0.02003.8	0.060027.3
Compile lists describing product or service offerings. 11-2021.00	0.01001.9	0.030013.6
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. 11-2021.00	0.01001.9	0.01004.5
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. 11-2021.00	0.01001.9	0.00000.0
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. 11-2021.00	0.00000.0	0.01004.5
Conduct economic or commercial surveys to identify potential markets for products or services. 11-2021.00	0.00000.0	0.01004.5

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

Task (O*NET 27.2)	βE1 + 0.5 × E2
Compile lists describing product or service offerings. O*NET Task ID 957	1.0
Develop pricing strategies, balancing firm objectives and customer satisfaction. O*NET Task ID 950	0.5
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. O*NET Task ID 951	0.5
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. O*NET Task ID 952	0.5
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. O*NET Task ID 955	0.5
Consult with product development personnel on product specifications, such as design, color, or packaging. O*NET Task ID 956	0.5
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. O*NET Task ID 958	0.5
Select products or accessories to be displayed at trade or special production shows. O*NET Task ID 959	0.5
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. O*NET Task ID 960	0.5
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. O*NET Task ID 961	0.5
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. O*NET Task ID 962	0.5
Initiate market research studies, or analyze their findings. O*NET Task ID 963	0.5
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. O*NET Task ID 964	0.5
Conduct economic or commercial surveys to identify potential markets for products or services. O*NET Task ID 965	0.5
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. O*NET Task ID 19502	0.5
Develop business cases for environmental marketing strategies. O*NET Task ID 19503	0.5
Integrate environmental information into product or company marketing strategies, policies, or activities. O*NET Task ID 19504	0.5
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. O*NET Task ID 19505	0.5
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. O*NET Task ID 20709	0.5
他 9 件の作業を表示 ▾折りたたむ ▴

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

O*NET 31.0 のタスク全件（20件）

この職業の O*NET 31.0 のタスク全件（英語原文、種別はコア・補足）。露出値はこの一覧には載せず、上の表で各出典が用いた O*NET 版の文言の横にあります。

タスク（O*NET 31.0）	種類
Develop pricing strategies, balancing firm objectives and customer satisfaction.	コア
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.	コア
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.	コア
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.	コア
Consult with product development personnel on product specifications, such as design, color, or packaging.	コア
Compile lists describing product or service offerings.	コア
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.	コア
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.	コア
Initiate market research studies, or analyze their findings.	コア
Conduct economic or commercial surveys to identify potential markets for products or services.	コア
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.	コア
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.	コア
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.	補足
Select products or accessories to be displayed at trade or special production shows.	補足
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.	補足
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.	補足
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.	補足
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.	補足
Develop business cases for environmental marketing strategies.	補足
Integrate environmental information into product or company marketing strategies, policies, or activities.	補足

韓国職業分類との対応（KSCO）

AI Changing Work が作成した Korea Occupation Direct Crosswalk v1.1 現行版の対応です。関係の値は O*NET-SOC 職業の側から読みます。

KSCO コード	KSCO 名称	関係	状態
12201	마케팅 관리자	範囲が同じ	確定
13901	시장 및 여론 조사 관리자	重なるが同じではない	確定

関係と状態の定義(kr-direct v1.1)

ESCO 職業語彙

以下の各項目は、公開されているESCO-O*NET Crosswalk（バージョン1、2022年）で、この職業と一つずつ対応付けられたものです。対応の種類はそのクロスウォークによるもので、表現はAI Changing Workによるものです。

marketing managerESCO 1221.3.2範囲が同じ
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
clothing development managerESCO 1223.2.1.1この職業のほうが広い
Clothing development managers define product concepts that are consistent with target consumer and overall marketing strategy. They receive scientific findings and specifications in order to lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product, colour introductions, and merchandised assortments. They ensure realisation and execution within budget. They manage and execute the product line and category life cycle from concept determination through sales and distribution, contribution in research of market, industry trends to influence category concepts and products.
membership managerESCO 2431.12この職業のほうが広い
Membership managers oversee and coordinate the membership plan, support existing members and engage with possible new members. They analyse the market trend reports and develop marketing plans accordingly. Membership managers monitor and ensure the efficiency of processes, systems and strategies.
chief marketing officerESCO 1221.3重なるが同じではない
Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

出典: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

ライセンス: CC BY 4.0 (EU Reuse Notice)

原文を見る

ESCO reuse terms and the modification notice are in Credits.

フランス職業分類との対応（ROME）

この職業と ROME 4.0 の職業票（fiche）との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。「暫定」と表示した対応は、同じモデル系列（Claude）の二人の判定者による判定のみ、またはその判定に運営者の規則を適用して採用したものであり、確定した対応より根拠が弱くなります。

ROME コード	ROME 名称（フランス語）	関係
C1101	Chargé / Chargée de produit en assurances	この職業のほうが広い
M1705	Responsable marketing	この職業のほうが広い
M1711	Directeur / Directrice du marketing	この職業のほうが広い
M1716	Directeur / Directrice marketing digital	この職業のほうが広い
M1721	Chef / Cheffe de projet édition phonographique	この職業のほうが広い
C1204	Gestionnaire de produits bancaires	この職業のほうが広い暫定
G1308	Chef / Cheffe de produit touristique	この職業のほうが広い暫定
M1709	Chef / Cheffe de gamme en industrie pharmaceutique	この職業のほうが広い暫定
E1127	Brand content manager	関連（対応ではない）
G1105	Directeur / Directrice d'office du tourisme	関連（対応ではない）
G1108	Directeur / Directrice de pays d'accueil touristique	関連（対応ではない）
M1427	Animateur / Animatrice de réseau d'entreprises	関連（対応ではない）
M1703	Chef / Cheffe de produit	関連（対応ではない）
M1708	Directeur / Directrice de l'accès au marché en industrie pharmaceutique	関連（対応ではない）
M1717	Responsable innovation	関連（対応ではない）
M1707	Responsable du développement commercial	関連（対応ではない）暫定
M1712	Directeur / Directrice de l'information promotionnelle du médicament en industrie pharmaceutique	関連（対応ではない）暫定

Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.

ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.

(AI Changing Work link release: fr-direct v1)

スペイン職業分類との対応（CNO-11）

この職業と CNO-11 の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

CNO-11 コード	CNO-11 名称（スペイン語）	関係
1221	Directores comerciales y de ventas	この職業のほうが狭い

Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.

(AI Changing Work link release: es-direct v1)

ドイツ職業分類との対応（KldB）

この職業と KldB の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

KldB コード	KldB 名称（ドイツ語）	関係
92194	Führungskräfte - Werbung und Marketing	範囲が同じ
92114	Berufe in Werbung und Marketing - hoch komplexe Tätigkeiten	重なるが同じではない
62514	Berufe im Buchhandel - hoch komplexe Tätigkeiten	関連（対応ではない）暫定
63114	Tourismuskaufleute - hoch komplexe Tätigkeiten	関連（対応ではない）暫定
92304	Verlags- und Medienkaufleute (ohne Spezialisierung) - hoch komplexe Tätigkeiten	関連（対応ではない）暫定

Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.

(AI Changing Work link release: de-direct v1)

日本職業分類との対応（JSCO）

この職業と JSCO の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

JSCO コード	JSCO 名称（日本語）	関係
031	会社管理職員	この職業のほうが狭い暫定

Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.

(AI Changing Work link release: jp-direct v1)

このページのデータの出典・ライセンスと AI Changing Work による改変・翻訳の告知：クレジットと出典

Marketing Managers

Task-level exposure

身体的なタスクごとの等級

職業情報

雇用見通し（BLS）