Gerentes de Publicidade e Promocoes
GestãoExposição à IA
- Fonte dos dados: BLSPublicado: 2026-08
Muito alto· relativa
BaixoQuatro faixas relativasMuito altoValor por grupo ocupacional
Escala, base e fonte
Quatro faixas relativas (Baixo / Moderado / Alto / Muito alto)
831 ocupações detalhadas da tabela de projeções de emprego do BLS. O valor é atribuído por código da National Employment Matrix (NEM), pelo que as ocupações que partilham um código NEM recebem a mesma banda
- Fonte dos dados: AnthropicPublicado: 2026-03
0.173
0.000Intervalo dos valores aqui apresentados0.745Escala, base e fonte
Índice de exposição observada, 0–1 tal como publicado
Mapeado sobre tarefas O*NET
- Fonte dos dados: ILOPublicado: 2025
0.39
0.09Intervalo dos valores aqui apresentados0.70Valor por grupo ocupacional
Escala, base e fonte
Índice de exposição à IA generativa, 0–1 tal como publicado
Grupo de base CITP-08 — todas as ocupações com o mesmo código recebem este valor
Calculado por este site, não publicado pela OIT: das 1.012 ocupações que este site liga ao conjunto de dados da OIT, 44% atingem ou superam este valor.
Que tipo de valor esta fonte publica
A categoria de BLS é uma posição relativa, não um nível absoluto, e também não é uma medição de primeira mão: agrupa em quatro faixas as posições percentis da ocupação em vários estudos publicados. Não é uma previsão de emprego ou de salários, não é uma probabilidade de adoção e não distingue automação de aumento.
Task-level exposure
Ver 21 tarefas ocultas| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.11-2011 | 0.300754.7 | 0.095833.1 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.11-2011 | 0.115221.0 | 0.063221.8 |
Gather and organize information to plan advertising campaigns.11-2011 | 0.03646.6 | 0.034712.0 |
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.11-2011 | 0.01833.3 | 0.02849.8 |
Represent company at trade association meetings to promote products.11-2011 | 0.01112.0 | 0.01164.0 |
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.11-2011 | 0.01102.0 | 0.01675.8 |
Confer with clients to provide marketing or technical advice.11-2011 | 0.00961.7 | 0.00260.9 |
Plan and execute advertising policies and strategies for organizations.11-2011 | 0.00881.6 | 0.00381.3 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.11-2011 | 0.00761.4 | 0.00291.0 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.11-2011 | 0.00701.3 | 0.00240.8 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare budgets and submit estimates for program costs as part of campaign plan development.O*NET Task ID 3223 | 0.5 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.O*NET Task ID 3224 | 0.5 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.O*NET Task ID 3226 | 0.5 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.O*NET Task ID 3227 | 0.5 |
Prepare and negotiate advertising and sales contracts.O*NET Task ID 3228 | 0.5 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.O*NET Task ID 3229 | 0.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.O*NET Task ID 3231 | 0.5 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.O*NET Task ID 3233 | 0.5 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.O*NET Task ID 3234 | 0.5 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.O*NET Task ID 3235 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page