Advertising and Promotions Managers
Management Occupations- O*NET-SOC 代码
- 11-2011.00
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- 数据来源: BLS发布时间: 2026-08
很高· 相对
低四级相对区间很高职业群单位数值
尺度 · 母数 · 来源
四级相对类别（低 / 中等 / 高 / 很高）
以BLS就业预测表中831个细分职业为基数。取值按 NEM（全国就业矩阵）代码给定，因此共用同一 NEM 代码的职业得到相同分档
- 数据来源: Anthropic发布时间: 2026-03
0.173
0.000此处所载数值的范围0.745尺度 · 母数 · 来源
- 数据来源: ILO发布时间: 2025
0.39
0.09此处所载数值的范围0.70职业群单位数值
尺度 · 母数 · 来源
生成式AI暴露度指数，按发布原值0–1
按 ISCO-08 细类（4 位）发布的数值。按原样应用美国劳工统计局（BLS）的官方对照表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）关联到本职业，对应关系为全部或部分对应
该来源发布的是什么性质的数值
BLS的类别是相对排位而非绝对水平，也不是一手测量：它把多项已发表研究给出的职业百分位排名归并为四个等级。它不是就业或工资预测，不是采用概率，也不区分自动化与增强。
Task-level exposure
显示隐藏的 2 项工作已评分任务 30 项 · β ≥ 0.5 的任务 28 项（93.3%）
β = 直接暴露（E1）+ 0.5 × 借助工具时的暴露（E2），依据原始代码库的定义。
- 原始单位：O*NET 27.2 任务 → O*NET 31.0 职业代码
- 所有已评分任务均在 O*NET 31.0 任务列表中。
- 来源
- OpenAI "GPTs are GPTs" exposure rubric
- 版本
- gh-main-0471612
- 许可
- MIT License, Copyright (c) 2024 OpenAI
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Prepare budgets and submit estimates for program costs as part of campaign plan development.O*NET Task ID 3223 | 0.5 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.O*NET Task ID 3224 | 0.5 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.O*NET Task ID 3226 | 0.5 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.O*NET Task ID 3227 | 0.5 |
Prepare and negotiate advertising and sales contracts.O*NET Task ID 3228 | 0.5 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.O*NET Task ID 3229 | 0.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.O*NET Task ID 3231 | 0.5 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.O*NET Task ID 3233 | 0.5 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.O*NET Task ID 3234 | 0.5 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.O*NET Task ID 3235 | 0.5 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.O*NET Task ID 3236 | 0.5 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.O*NET Task ID 3237 | 0.5 |
Plan and execute advertising policies and strategies for organizations.O*NET Task ID 3238 | 0.5 |
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.O*NET Task ID 3239 | 0.5 |
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.O*NET Task ID 3240 | 0.5 |
Train and direct workers engaged in developing and producing advertisements.O*NET Task ID 3241 | 0.5 |
Coordinate with the media to disseminate advertising.O*NET Task ID 3242 | 0.5 |
Contact organizations to explain services and facilities offered.O*NET Task ID 3243 | 0.5 |
Direct and coordinate product research and development.O*NET Task ID 3244 | 0.5 |
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.O*NET Task ID 18586 | 0.5 |
Analyze marketing or sales trends to forecast future conditions.O*NET Task ID 21217 | 0.5 |
Analyze the effectiveness of marketing tactics or channels.O*NET Task ID 21218 | 0.5 |
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.O*NET Task ID 21220 | 0.5 |
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.O*NET Task ID 21221 | 0.5 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.O*NET Task ID 21222 | 0.5 |
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.O*NET Task ID 21223 | 0.5 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.O*NET Task ID 21224 | 0.5 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.O*NET Task ID 21225 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Eloundou et al. (2023): see full notices on the Credits page
O*NET 31.0 全部任务（30 项）
本职业在 O*NET 31.0 中的全部任务（英文原文；任务类型为核心或补充）。暴露值不列在此清单中，而在上方表格里，位于各来源所用 O*NET 版本的任务表述旁。
| 任务（O*NET 31.0） | 类型 |
|---|---|
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | 核心 |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | 核心 |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | 核心 |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | 核心 |
| Prepare and negotiate advertising and sales contracts. | 核心 |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | 核心 |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | 核心 |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | 核心 |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | 核心 |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | 核心 |
| Coordinate with the media to disseminate advertising. | 核心 |
| Contact organizations to explain services and facilities offered. | 核心 |
| Represent company at trade association meetings to promote products. | 核心 |
| Analyze marketing or sales trends to forecast future conditions. | 核心 |
| Analyze the effectiveness of marketing tactics or channels. | 核心 |
| Attend or participate in conferences, community events, and promotional events related to products or technologies. | 核心 |
| Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. | 核心 |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. | 核心 |
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. | 核心 |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. | 核心 |
| Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. | 核心 |
| Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | 核心 |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | 补充 |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | 补充 |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | 补充 |
| Plan and execute advertising policies and strategies for organizations. | 补充 |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | 补充 |
| Train and direct workers engaged in developing and producing advertisements. | 补充 |
| Direct and coordinate product research and development. | 补充 |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | 补充 |
0.00/ 3· 机器人暴露指数
尺度 · 母数 · 来源
对每项体力任务，按已实际部署、销售或演示的机器人能够完成它的环境评定 0–3 级（0 不可 · 1 围栏式机器单元、灌装线等机器人专用设施 · 2 医院药房、集装箱港口等受管理的设施 · 3 私人住宅、建筑工地等非结构化环境），再按工作时间占比求平均
以该职业 O*NET 29.3 任务中的体力任务为准
等级与时间占比由 Anthropic 使用 Claude Opus 5（网络搜索）估算（截至 2026 年）。
机器人暴露指数与本站的 AI 暴露度是不同的指标，不能相加或相互比较。该指数不代表实际采用情况或成本竞争力，0 也包括没有体力任务的职业。
每项体力任务的等级
该职业的 O*NET 29.3 任务中没有被归类为体力任务的任务。
职业信息
就业展望（BLS）
- 就业人数，2025
- 33K
- 预计就业人数，2035
- 32K
- 变化 (2025–35)
- -3.7%
- 年薪中位数，2025
- $133,660
- 入职通常所需学历
- Bachelor's degree
韩国职业分类关联（KSCO）
来自 AI Changing Work 制作的 Korea Occupation Direct Crosswalk v1.1 当前版本的关联。关系值从 O*NET-SOC 职业一侧解读。
| KSCO 代码 | KSCO 名称 | 关系 | 状态 |
|---|---|---|---|
| 12202 | 광고 및 홍보 관리자 | 本职业范围更窄 | 已确认 |
| 28331 | 광고 전문가 | 有重叠，但不相同 | 已确认 |
关系与状态的定义(kr-direct v1.1)
国际劳工组织（ILO）职业说明
以下 ISCO-08 职业组由 AI Changing Work 原样套用美国劳工统计局（BLS）发布的对照表（2018 SOC→2010 SOC、2010 SOC→ISCO-08）、不逐案取舍，与本职业相关联；每项关联可能是完全对应，也可能是部分对应。
- ISCO-08 1222Advertising and Public Relations Managers
广告和公共关系经理
自行翻译
自行翻译 · 非 ISCO 官方词汇 — 未经国际劳工组织审核。
以下定义、任务和职业示例是 ILO 对该 ISCO-08 职业组的描述，而不是对本职业的描述。
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
任务
- (a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
- (b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
- (c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
- (d) leading and managing the activities of advertising and public relations staff;
- (e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
- (f) establishing and directing operational and administrative procedures;
- (g) planning and directing daily operations;
- (h) overseeing the selection, training and performance of staff.
职业示例
Advertising manager · Public relations manager
Sources: ILO ISCO-08 — details: Credits
ESCO 职业词汇
以下每一项都是在已公开的ESCO-O*NET Crosswalk（第 1 版，2022 年）中与本职业逐项对应的。对应类型出自该对照表；表述出自 AI Changing Work。
- promotion managerESCO 1221.3.3范围相同
Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
- advertising managerESCO 1222.1.1有重叠，但不相同
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
- advertising specialistESCO 2431.3有重叠，但不相同
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
来源: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
许可: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
法国职业分类关联（ROME）
本职业与 ROME 4.0 职业条目（fiche）之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。标为「暂定」的关联仅凭同一模型系列（Claude）两位判定者的判定采纳，或对其判定适用运营方规则后采纳，因此其依据弱于已确认的关联。
| ROME 代码 | ROME 名称（法语） | 关系 |
|---|---|---|
| E1401 | Chef / Cheffe de publicité | 本职业范围更宽 |
| E1415 | Directeur / Directrice de la production publicitaire | 本职业范围更宽 |
| M1706 | Chef / Cheffe de promotion des ventes | 本职业范围更宽 |
| E1412 | Directeur / Directrice média | 本职业范围更宽暂定 |
| M1712 | Directeur / Directrice de l'information promotionnelle du médicament en industrie pharmaceutique | 本职业范围更宽暂定 |
| E1402 | Média planneur / Média planneuse | 相关，但不对应 |
| E1404 | Assistant / Assistante en publicité | 相关，但不对应 |
| E1408 | Responsable trafic création | 相关，但不对应 |
| E1413 | Chef / Cheffe de projet publicitaire | 相关，但不对应 |
| E1414 | Chargé / Chargée de diffusion publicitaire | 相关，但不对应暂定 |
| M1714 | Chargé / Chargée de l'information promotionnelle du médicament en industrie pharmaceutique | 相关，但不对应暂定 |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
西班牙职业分类关联（CNO-11）
本职业与 CNO-11 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。
| CNO-11 代码 | CNO-11 名称（西班牙语） | 关系 |
|---|---|---|
| 1222 | Directores de publicidad y relaciones públicas | 本职业范围更窄 |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
德国职业分类关联（KldB）
本职业与 KldB 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。
| KldB 代码 | KldB 名称（德语） | 关系 |
|---|---|---|
| 92194 | Führungskräfte - Werbung und Marketing | 本职业范围更窄暂定 |
| 92114 | Berufe in Werbung und Marketing - hoch komplexe Tätigkeiten | 相关，但不对应暂定 |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
日本职业分类关联（JSCO）
本职业与 JSCO 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。
| JSCO 代码 | JSCO 名称（日语） | 关系 |
|---|---|---|
| 031 | 会社管理職員 | 本职业范围更窄暂定 |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
本页数据的来源与许可，以及 AI Changing Work 的修改与翻译说明：致谢与来源