Public Relations Specialists

Arts, Design, Entertainment, Sports, and Media Occupations

O*NET-SOC 代码: 27-3031.00

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

数据来源: BLS发布时间: 2026-08
很高· 相对
低四级相对区间很高
职业群单位数值
尺度 · 母数 · 来源
四级相对类别（低 / 中等 / 高 / 很高）
以BLS就业预测表中831个细分职业为基数。取值按 NEM（全国就业矩阵）代码给定，因此共用同一 NEM 代码的职业得到相同分档
来源数据集（XLSX 文件下载）
数据来源: Anthropic发布时间: 2026-03
0.453
0.000此处所载数值的范围0.745
尺度 · 母数 · 来源
观测暴露度指数，按发布原值0–1
以O*NET任务映射为基准
按 SOC 2018 职业发布的数值；具有相同 SOC 2018 代码的所有 O*NET 职业均显示此值
来源数据集（CSV 文件下载）
数据来源: ILO发布时间: 2025
0.43
0.09此处所载数值的范围0.70
职业群单位数值
尺度 · 母数 · 来源
生成式AI暴露度指数，按发布原值0–1
按 ISCO-08 细类（4 位）发布的数值。按原样应用美国劳工统计局（BLS）的官方对照表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）关联到本职业，对应关系为全部或部分对应
来源数据集（PDF 文件下载）

该来源发布的是什么性质的数值

BLS的类别是相对排位而非绝对水平，也不是一手测量：它把多项已发表研究给出的职业百分位排名归并为四个等级。它不是就业或工资预测，不是采用概率，也不区分自动化与增强。

Task-level exposure

仅显示有暴露的工作

已评分任务 18 项 · β ≥ 0.5 的任务 17 项（94.4%）

β = 直接暴露（E1）+ 0.5 × 借助工具时的暴露（E2），依据原始代码库的定义。

原始单位：O*NET 27.2 任务 → O*NET 31.0 职业代码
所有已评分任务均在 O*NET 31.0 任务列表中。

来源: OpenAI "GPTs are GPTs" exposure rubric
版本: gh-main-0471612
许可: MIT License, Copyright (c) 2024 OpenAI

Task (O*NET 30.2)	Claude.aiRaw / share %	APIRaw / share %
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. 27-3031.00	0.160048.5	0.030037.5
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. 27-3031.00	0.060018.2	0.010012.5
Coach client representatives in effective communication with the public or with employees. 27-3031.00	0.050015.2	0.030037.5
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. 27-3031.00	0.040012.1	—0
Post and update content on the company's Web site and social media outlets. 27-3031.00	0.01003.0	0.010012.5
Write press releases or other media communications to promote clients. 27-3031.00	0.01003.0	—0
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. 27-3031.00	0.00000.0	0.00000.0
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. 27-3031.00	0.00000.0	—0
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. 27-3031.00	0.00000.0	—0
Respond to requests for information from the media or designate an appropriate spokesperson or information source.	—0	0.00000.0
Not observed on any surface — 8 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.	—0	—0
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.	—0	—0
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.	—0	—0
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.	—0	—0
Prepare or deliver speeches to further public relations objectives.	—0	—0
Purchase advertising space or time as required to promote client's product or agenda.	—0	—0
Coordinate public responses to environmental management incidents or conflicts.	—0	—0
Develop marketing campaigns for environmental technologies or services.	—0	—0

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

Task (O*NET 27.2)	βE1 + 0.5 × E2
Prepare or deliver speeches to further public relations objectives. O*NET Task ID 1773	1.0
Write press releases or other media communications to promote clients. O*NET Task ID 20554	1.0
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. O*NET Task ID 20557	1.0
Post and update content on the company's Web site and social media outlets. O*NET Task ID 23951	1.0
Respond to requests for information from the media or designate an appropriate spokesperson or information source. O*NET Task ID 1764	0.5
Confer with production or support personnel to produce or coordinate production of advertisements or promotions. O*NET Task ID 1767	0.5
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. O*NET Task ID 1768	0.5
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. O*NET Task ID 1769	0.5
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. O*NET Task ID 1770	0.5
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. O*NET Task ID 1771	0.5
Coach client representatives in effective communication with the public or with employees. O*NET Task ID 1772	0.5
Purchase advertising space or time as required to promote client's product or agenda. O*NET Task ID 1774	0.5
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. O*NET Task ID 1775	0.5
Coordinate public responses to environmental management incidents or conflicts. O*NET Task ID 19809	0.5
Develop marketing campaigns for environmental technologies or services. O*NET Task ID 19810	0.5
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. O*NET Task ID 19811	0.5
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. O*NET Task ID 20555	0.5
再显示 7 项工作 ▾收起 ▴
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. O*NET Task ID 1765	0.0

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

O*NET 31.0 全部任务（18 项）

本职业在 O*NET 31.0 中的全部任务（英文原文；任务类型为核心或补充）。暴露值不列在此清单中，而在上方表格里，位于各来源所用 O*NET 版本的任务表述旁。

任务（O*NET 31.0）	类型
Respond to requests for information from the media or designate an appropriate spokesperson or information source.	核心
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.	核心
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.	核心
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.	核心
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.	核心
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.	核心
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.	核心
Coach client representatives in effective communication with the public or with employees.	核心
Prepare or deliver speeches to further public relations objectives.	核心
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.	核心
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.	核心
Write press releases or other media communications to promote clients.	核心
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.	核心
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.	核心
Post and update content on the company's Web site and social media outlets.	核心
Purchase advertising space or time as required to promote client's product or agenda.	补充
Coordinate public responses to environmental management incidents or conflicts.	补充
Develop marketing campaigns for environmental technologies or services.	补充

就业展望（BLS）

就业人数，2025: 315K
预计就业人数，2035: 320K
变化 (2025–35): +1.8%
年薪中位数，2025: $74,750
入职通常所需学历: Bachelor's degree

最低 $30,890BLS EP 2025–35 中 825 个细分职业的工资中位数范围最高 $559,030

来源: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — Employment by detailed occupation, 2025 and projected 2035

韩国职业分类关联（KSCO）

来自 AI Changing Work 制作的 Korea Occupation Direct Crosswalk v1.1 当前版本的关联。关系值从 O*NET-SOC 职业一侧解读。

KSCO 代码	KSCO 名称	关系	状态
28332	홍보 전문가	范围相同	已确认
31122	광고 및 홍보 사무원	有重叠，但不相同	已确认

关系与状态的定义(kr-direct v1.1)

国际劳工组织（ILO）职业说明

以下 ISCO-08 职业组由 AI Changing Work 原样套用美国劳工统计局（BLS）发布的对照表（2018 SOC→2010 SOC、2010 SOC→ISCO-08）、不逐案取舍，与本职业相关联；每项关联可能是完全对应，也可能是部分对应。

ISCO-08 2432Public Relations Professionals
公共关系专业人员

自行翻译

自行翻译 · 非 ISCO 官方词汇 — 未经国际劳工组织审核。

以下定义、任务和职业示例是 ILO 对该 ISCO-08 职业组的描述，而不是对本职业的描述。

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

任务

(a) planning and organizing publicity campaigns and communication strategies;
(b) advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases;
(c) undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
(d) organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
(e) representing organizations and arranging interviews with publicity media;
(f) attending business, social and other functions to promote the organization;
(g) commissioning and obtaining photographs and other illustrative material;
(h) selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.

职业示例

Press liaison officer · Publicity agent · Public relations copy writer · Public relations officer

Sources: ILO ISCO-08 — details: Credits

ESCO 职业词汇

以下每一项都是在已公开的ESCO-O*NET Crosswalk（第 1 版，2022 年）中与本职业逐项对应的。对应类型出自该对照表；表述出自 AI Changing Work。

public affairs consultantESCO 2432.8本职业范围更宽
Public affairs consultants function as representatives for a client's goal. They attempt to persuade legislative bodies and policy makers to implement laws or regulation in accordance with the client's wishes, and negotiate with parties with potentially conflicting interests. They perform analytical and research duties in order to ensure that the client's cause is being addressed in an appropriate way to the appropriate parties. They also consult their clients on their causes and policies.
public relations managerESCO 1222.1.2本职业范围更宽
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
spokespersonESCO 2432.9.1本职业范围更宽
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
public relations officerESCO 2432.9有重叠，但不相同
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.

来源: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

许可: CC BY 4.0 (EU Reuse Notice)

查看原文

ESCO reuse terms and the modification notice are in Credits.

法国职业分类关联（ROME）

本职业与 ROME 4.0 职业条目（fiche）之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。标为「暂定」的关联仅凭同一模型系列（Claude）两位判定者的判定采纳，或对其判定适用运营方规则后采纳，因此其依据弱于已确认的关联。

ROME 代码	ROME 名称（法语）	关系
M1719	Chargé / Chargée des relations avec les influenceurs	本职业范围更宽
E1103	Chargé / Chargée des relations publiques	本职业范围更宽暂定
E1112	Chargé / Chargée de communication	本职业范围更宽暂定
E1101	Community manager	相关，但不对应
E1124	Social media manager - Responsable des médias sociaux	相关，但不对应暂定

Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.

ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.

(AI Changing Work link release: fr-direct v1)

西班牙职业分类关联（CNO-11）

本职业与 CNO-11 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

CNO-11 代码	CNO-11 名称（西班牙语）	关系
2652	Profesionales de relaciones públicas	范围相同
3535	Portavoces y agentes de relaciones públicas	本职业范围更宽暂定

Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.

(AI Changing Work link release: es-direct v1)

德国职业分类关联（KldB）

本职业与 KldB 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

KldB 代码	KldB 名称（德语）	关系
92203	Berufe in der Öffentlichkeitsarbeit - komplexe Spezialistentätigkeiten	本职业范围更窄暂定
92204	Berufe in der Öffentlichkeitsarbeit - hoch komplexe Tätigkeiten	本职业范围更宽暂定

Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.

(AI Changing Work link release: de-direct v1)

日本职业分类关联（JSCO）

本职业与 JSCO 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

JSCO 代码	JSCO 名称（日语）	关系
259	その他の一般事務従事者	相关，但不对应

Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.

(AI Changing Work link release: jp-direct v1)

本页数据的来源与许可，以及 AI Changing Work 的修改与翻译说明：致谢与来源