Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.Details
11-2031
0.067246.4
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.Details
11-2031
0.058140.1
Draft speeches for company executives and arrange interviews and other forms of contact for them.Details
11-2031
0.00735.0
Evaluate advertising and promotion programs for compatibility with public relations efforts.Details
11-2031
0.00443.0
Respond to requests for information about employers' activities or status.Details
11-2031
0.00281.9
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Details
11-2031
0.00271.8
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.Details
11-2031
0.00251.7
Data sources & licenses — O*NET®, Anthropic Economic Index: see full notices on the Credits page
职业信息
国际劳工组织（ILO）职业说明
Advertising and Public Relations Managers
广告和公共关系经理
自行翻译
自行翻译 · 非 ISCO 官方词汇 — 未经国际劳工组织审核。
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
任务
(a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
(b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
(c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
(d) leading and managing the activities of advertising and public relations staff;
(e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
(f) establishing and directing operational and administrative procedures;
(g) planning and directing daily operations;
(h) overseeing the selection, training and performance of staff.
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
public relations managerESCO 1222.1.2
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
communication managerESCO 1222.1
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
来源:European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
ESCO reuse terms and the modification notice are in Credits.
Shown in the original Korean. This dataset is published under KOGL Type 4, which prohibits derivative works including translation, so the text is reproduced unaltered.
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