社交媒体经理

艺术、设计、娱乐与媒体

AI暴露度

数据来源: BLS发布时间: 2026-08
很高· 相对
低四级相对区间很高
职业群单位数值
尺度 · 母数 · 来源
四级相对类别（低 / 中等 / 高 / 很高）
以BLS就业预测表中831个细分职业为基数。取值按 NEM（全国就业矩阵）代码给定，因此共用同一 NEM 代码的职业得到相同分档
来源数据集（XLSX 文件下载）
数据来源: Anthropic发布时间: 2026-03
0.453
0.000此处所载数值的范围0.745
尺度 · 母数 · 来源
观测暴露度指数，按发布原值0–1
以O*NET任务映射为基准
来源数据集
数据来源: ILO发布时间: 2025
0.43
0.09此处所载数值的范围0.70
职业群单位数值
尺度 · 母数 · 来源
生成式AI暴露度指数，按发布原值0–1
ISCO-08职业小类单位 — 共用同一代码的职业取值相同
本站计算，并非国际劳工组织发布的数值。在本站与 ILO 数据集相连的 1,012 个职业中，达到或高于此值的占 30%。
来源数据集

该来源发布的是什么性质的数值

BLS的类别是相对排位而非绝对水平，也不是一手测量：它把多项已发表研究给出的职业百分位排名归并为四个等级。它不是就业或工资预测，不是采用概率，也不区分自动化与增强。

Task-level exposure

显示隐藏的 6 项工作

Task	Claude.aiRaw / share %	APIRaw / share %
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. 27-3031	0.219152.0	0.029321.4
Write press releases or other media communications to promote clients. 27-3031	0.091221.6	0.00755.5
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. 27-3031	0.03889.2	0.018013.2
Coach client representatives in effective communication with the public or with employees. 27-3031	0.01854.4	0.00614.5
Update and maintain content posted on the Web. 27-3031	0.01573.7	0.046233.8
Respond to requests for information from the media or designate an appropriate spokesperson or information source. 27-3031	0.00992.3	0.013610.0
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. 27-3031	0.00701.7	0.00705.1
Prepare or deliver speeches to further public relations objectives. 27-3031	0.00631.5	—0
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. 27-3031	0.00561.3	0.00423.1
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. 27-3031	0.00501.2	—0
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. 27-3031	0.00421.0	0.00221.6
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.	—0	0.00251.8
再显示 2 项工作 ▾收起 ▴

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

Task	βE1 + 0.5 × E2
Prepare or deliver speeches to further public relations objectives. O*NET Task ID 1773	1.0
Write press releases or other media communications to promote clients. O*NET Task ID 20554	1.0
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. O*NET Task ID 20557	1.0
Post and update content on the company's Web site and social media outlets. O*NET Task ID 23951	1.0
Respond to requests for information from the media or designate an appropriate spokesperson or information source. O*NET Task ID 1764	0.5
Confer with production or support personnel to produce or coordinate production of advertisements or promotions. O*NET Task ID 1767	0.5
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. O*NET Task ID 1768	0.5
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. O*NET Task ID 1769	0.5
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. O*NET Task ID 1770	0.5
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. O*NET Task ID 1771	0.5
Coach client representatives in effective communication with the public or with employees. O*NET Task ID 1772	0.5
Purchase advertising space or time as required to promote client's product or agenda. O*NET Task ID 1774	0.5
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. O*NET Task ID 1775	0.5
Coordinate public responses to environmental management incidents or conflicts. O*NET Task ID 19809	0.5
Develop marketing campaigns for environmental technologies or services. O*NET Task ID 19810	0.5
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. O*NET Task ID 19811	0.5
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. O*NET Task ID 20555	0.5
再显示 7 项工作 ▾收起 ▴

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

职业信息

ILO

ESCO 职业词汇

campaign canvasserESCO 2432.6.1
Campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. They engage in direct conversation with the public in public places, and gather information on the public's opinion, as well as perform activities ensuring that information on the campaign reaches a wide audience.
online community managerESCO 2432.5
Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
political campaign officerESCO 2432.6
Political campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination, as well as developing advertising and research strategies.
election agentESCO 2432.2
Election agents manage a political candidate's campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.
intercultural communication consultantESCO 2432.4
Intercultural communication consultants specialise in social interaction between parties of different cultures, advise organisations on international interactions in order to optimise their performance, and facilitiate cooperation and positive interaction with organisations and individuals from other cultures.
activism officerESCO 2432.1
Activism officers promote or hinder social, political, economic or environmental change by using different tactics such as persuasive research, media pressure or public campaigning.
public affairs consultantESCO 2432.8
Public affairs consultants function as representatives for a client's goal. They attempt to persuade legislative bodies and policy makers to implement laws or regulation in accordance with the client's wishes, and negotiate with parties with potentially conflicting interests. They perform analytical and research duties in order to ensure that the client's cause is being addressed in an appropriate way to the appropriate parties. They also consult their clients on their causes and policies.
spokespersonESCO 2432.9.1
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
public relations officerESCO 2432.9
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
fundraising managerESCO 2432.3
Fundraising managers are responsible for raising money on behalf of organisations, often non-profit such as charities. Moreover, they manage the fundraised resources developing programs for its use. They perform a variety of tasks to raise money such as developing corporate partnerships, coordinating direct mail campaigns, organizing fundraisers, contacting donators or sponsors, and sourcing grant income from trusts, foundations and other statutory bodies.
political party agentESCO 2432.7
Political party agents manage the administrative tasks of a political party, such as budget management, record keeping, writing of agendas, etc. They also ensure productive communication with governmental bodies, and with press and media.

来源: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

许可: CC BY 4.0 (EU Reuse Notice)

查看原文

ESCO reuse terms and the modification notice are in Credits.

KEIS2025

Shown in the original Korean. This dataset is published under KOGL Type 4, which prohibits derivative works including translation, so the text is reproduced unaltered.

광고 및 홍보 전문가KNOW K000000872
Job outlook: 증가(18%) 현상유지(9%) 감소(73%)
Wages (10,000 KRW): lower(25%) 4.9K average(50%) 5.7K upper(25%) 9.0K
minacross 461 KNOW occupationsmax
Job satisfaction: 63.8
minacross 461 KNOW occupationsmax
Details
Duties
- - 사업체의 마케팅, 광고, 홍보 전략에 대해 자문한다.
- - 인쇄나 전자매체에 적절한 마케팅, 광고캠페인을 개발하고 실행한다.
- - 특정기업 또는 사업체에 대한 대중의 인식과 이해를 개선하려는 PR프로그램을 연구, 조언한다.
- - 광고주에게 대행사를 효과적으로 알려 광고대행계약을 하고, 광고할 상품이나 용역에 관한 자료를 조사하여 분석하고, 광고주와 협의하여 광고기획서를 작성한다.
- - 광고제작팀과 협의하여 광고기획서를 수정·보완하고 광고주의 의사결정자와 협의하여 광고의 제작방향을 결정한다.
- - 광고제작에 소요되는 예산을 수립·조정한다.
- - 광고대상 상품의 경쟁상황, 시장상황, 판매기간 등에 대한 자료를 조사·분석하고 광고매체에 대한 효과를 분석한다.
- - 광고의 목표를 설정하고, 광고 표현계획과 제작계획을 수립하며, 광고의 제작상황을 감독한다.
- - 제작된 광고를 검토·평가한 후 광고를 실시하며, 시행광고의 효과를 조사·분석한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
행동조정(99) · 설득(99) · 협상(98) · 판단과 의사결정(97) · 모니터링(Monitoring)(97)
Knowledge
영업과 마케팅(91) · 의사소통과 미디어(87) · 사무(86) · 국어(84) · 경영 및 행정(77)
Work environment
재택근무(96) · 다른 사람과의 상호작용(91) · 다른 사람들을 조율하거나 이끌기(91) · 이메일 이용하기(90) · 앉아서 근무(89)
Related occupations
행사·전시 및 회의 기획자 · 상품 기획 전문가 · 조사전문가
행사·전시 및 회의 기획자KNOW K000000955
Job outlook: 증가(3%) 현상유지(38%) 감소(58%)
Wages (10,000 KRW): lower(25%) 4.225K average(50%) 5.0K upper(25%) 7.375K
minacross 461 KNOW occupationsmax
Job satisfaction: 61.5
minacross 461 KNOW occupationsmax
Details
Duties
- -협의회나 회의, 컨벤션 등의 행사 개최를 논의하기 위해 업계협회, 전문협회 및 기타 집단과 만난다.
- -행사의 범위 및 형식을 계획하고 예산을 편성하며 행사 관리 절차 및 진행사항을 수시로 모니터링한다.
- -참가자에 대한 숙박 및 운송, 콘퍼런스 및 기타 시설, 연회, 표시물, 디스플레이, 통역, 비디오ㆍ오디오 장비, 인쇄물 및 보안과 같은 행사서비스를 총괄한다.
- -참가자의 등록을 조직화하고 프로그램 및 홍보자료를 준비하고 행사를 선전한다.
- -행사에 필요한 행사 지원자를 고용하고 교육시키며 감독한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
시간 관리(99) · 재정 관리(99) · 협상(98) · 창의력(98) · 행동조정(97)
Knowledge
영업과 마케팅(91) · 사무(88) · 의사소통과 미디어(87) · 디자인(86) · 영어(85)
Work environment
다른 사람들을 조율하거나 이끌기(95) · 다른 사람과의 상호작용(94) · 외부 고객 대하기(91) · 갈등 상황(91) · 이메일 이용하기(88)
Related occupations
광고 및 홍보 전문가 · 상품 기획 전문가 · 조사전문가
상품 기획 전문가KNOW K000000997
Job outlook: 증가(12%) 현상유지(29%) 감소(58%)
Wages (10,000 KRW): lower(25%) 5.4K average(50%) 6.12K upper(25%) 8.625K
minacross 461 KNOW occupationsmax
Job satisfaction: 63.2
minacross 461 KNOW occupationsmax
Details
Duties
- -소비자의 구매 패턴과 소비 유형을 파악한다.
- -소비자의 현재 또는 장래 취향을 조사·분석하여 판매 가능한 상품을 기획·개발한다.
- -시장성 있는 상품을 개발하고, 개발한 상품을 생산하는 제조업체와 매매 조건, 수수료 등을 협의하고 계약을 체결한다.
- -특정상품 및 서비스에 관한 현재의 판매수준, 소비자의 평가 등에 관한 정보를 체계적으로 수집·분석한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
협상(97) · 설득(96) · 창의력(94) · 사람 파악(93) · 글쓰기(93)
Knowledge
영업과 마케팅(91) · 상품 제조 및 공정(86) · 디자인(84) · 경제와 회계(83) · 경영 및 행정(83)
Work environment
재택근무(92) · 다른 사람들을 조율하거나 이끌기(91) · 이메일 이용하기(90) · 다른 사람과의 접촉(90) · 갈등 상황(89)
Related occupations
광고 및 홍보 전문가 · 행사·전시 및 회의 기획자 · 조사전문가
조사전문가KNOW K000001139
Job outlook: 증가(7%) 현상유지(13%) 감소(80%)
Wages (10,000 KRW): lower(25%) 4.675K average(50%) 6.0K upper(25%) 8.0K
minacross 461 KNOW occupationsmax
Job satisfaction: 66.3
minacross 461 KNOW occupationsmax
Details
Duties
- -조사방법론을 토대로 설문조사나 인터뷰, 좌담회와 같은 자료수집 방식을 설계한다.
- -조사를 수행하는 면접원이나 조사원을 교육하거나 실사관리자를 감독하기도 한다.
- -조사를 의뢰하는 기업고객의 상품이나 서비스의 마케팅 전략을 수립하기 위하여 소비자를 대상으로 설문조사나 인터뷰 등을 수행한다.
- -정치현안조사, 선거조사, 공공정책 개발 및 평가 관련 조사, 가치관, 태도 또는 의견 등 사회조사에 대한 조사업무를 수행한다.
- -결과보고서를 작성하며, 의뢰인에게 발표하기도 한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
글쓰기(99) · 듣고 이해하기(96) · 읽고 이해하기(95) · 논리적 분석(95) · 협상(95)
Knowledge
사무(82) · 영업과 마케팅(82) · 국어(78) · 사회와 인류(77) · 심리(71)
Work environment
재택근무(99) · 마감시간(92) · 이메일 이용하기(90) · 외부 고객 대하기(89) · 앉아서 근무(88)
Related occupations
광고 및 홍보 전문가 · 행사·전시 및 회의 기획자 · 상품 기획 전문가

The KNOW occupations and KECO codes listed here were linked to this page's occupation by this site; this is not a correspondence defined by the Korea Employment Information Service or the Ministry of Employment and Labor.

AI暴露度

Task-level exposure

职业信息

国际劳工组织（ILO）职业说明

ESCO 职业词汇