رمز O*NET-SOC
13-1161.01

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

تُعرض أسماء المهن وأوصاف المهام بالإنجليزية كما نُشرت. أما التسميات، ومنها أنواع المهام، فمترجمة.

التعرّض للذكاء الاصطناعي

  • مصدر البيانات: BLSتاريخ النشر: 2026-08

    مرتفع جدًا· نسبي

    منخفضأربع فئات نسبيةمرتفع جدًا

    قيمة على مستوى المجموعة المهنية

    المقياس والأساس والمصدر

    أربع فئات نسبية (منخفض / متوسط / مرتفع / مرتفع جدًا)

    831 مهنة تفصيلية في جدول توقعات التوظيف لدى BLS. وتُسند القيمة على مستوى رمز مصفوفة التوظيف الوطنية (NEM)، فالمهن التي تشترك في الرمز نفسه تأخذ النطاق نفسه

    مجموعة البيانات المصدر (تنزيل ملف XLSX)

  • مصدر البيانات: Anthropicتاريخ النشر: 2026-03

    0.648

    0.000نطاق القيم المعروضة هنا0.745

    قيمة على مستوى المجموعة المهنية

    المقياس والأساس والمصدر

    مؤشر التعرّض المرصود، 0–1 كما نُشر

    مربوط بمهام O*NET

    منشورة لكل مهنة في SOC 2018؛ وكل مهنة في O*NET تحمل رمز SOC 2018 نفسه تأخذ هذه القيمة

    مجموعة البيانات المصدر (تنزيل ملف CSV)

  • مصدر البيانات: ILOتاريخ النشر: 2025

    0.55

    0.09نطاق القيم المعروضة هنا0.70

    قيمة على مستوى المجموعة المهنية

    المقياس والأساس والمصدر

    مؤشر التعرّض للذكاء الاصطناعي التوليدي، 0–1 كما نُشر

    قيمة منشورة على مستوى مجموعة الوحدة في ISCO-08. رُبطت بهذه المهنة بتطبيق جداول التناظر الرسمية لمكتب إحصاءات العمل الأمريكي (BLS) (من ISCO-08 إلى SOC 2010، ومن SOC 2010 إلى SOC 2018) كما نُشرت، والتناظر كلي أو جزئي

    مجموعة البيانات المصدر (تنزيل ملف PDF)

ما نوع القيمة التي ينشرها هذا المصدر

فئة BLS رتبة نسبية لا مستوى مطلق، وليست قياسًا مباشرًا: فهي تجمع الرتب المئينية للمهنة في عدة دراسات منشورة في أربع فئات. وهي ليست توقّعًا للتوظيف أو الأجور، ولا احتمالًا للتبني، ولا تفرّق بين الأتمتة والتعزيز.

التعرض للذكاء الاصطناعي (معيار OpenAI)

36 مهمة مقيَّمة · 36 مهمة بقيمة β ≥ 0.5 (100.0%)

β = التعرّض المباشر (E1) + 0.5 × التعرّض عند توفر الأدوات (E2)، وفق تعريف المستودع المصدري.

  • وحدة المصدر: مهام O*NET 27.2 ← رمز المهنة في O*NET 31.0
  • جميع المهام المقيَّمة موجودة في قائمة مهام O*NET 31.0.
المصدر
OpenAI "GPTs are GPTs" exposure rubric
الإصدار
gh-main-0471612
الترخيص
MIT License, Copyright (c) 2024 OpenAI

المهام

أوصاف المهام من O*NET® 31.0 Database، والمهام الأساسية أولًا.

المهمةالنوعβ (OpenAI)
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.أساسية0.5
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.أساسية0.5
Propose online or multiple-sales-channel campaigns to marketing executives.أساسية0.5
Participate in the development or implementation of online marketing strategy.أساسية0.5
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.أساسية0.5
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.أساسية0.5
Conduct financial modeling for online marketing programs or Web site revenue forecasting.أساسية0.5
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.أساسية0.5
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.أساسية0.5
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.أساسية0.5
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.أساسية0.5
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.أساسية0.5
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.أساسية0.5
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.أساسية0.5
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.أساسية0.5
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.أساسية1
Create content strategies for digital media.أساسية1
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.أساسية0.5
Execute or manage social media campaigns to inform search marketing tactics.أساسية0.5
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.أساسية0.5
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.أساسية0.5
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.أساسية0.5
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.أساسية0.5
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).أساسية0.5
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.أساسية0.5
Resolve product availability problems in collaboration with customer service staff.تكميلية0.5
Implement online customer service processes to ensure positive and consistent user experiences.تكميلية0.5
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.تكميلية1
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.تكميلية0.5
Assist in the evaluation or negotiation of contracts with vendors or online partners.تكميلية0.5
Assist in the development of online transaction or security policies.تكميلية0.5
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.تكميلية0.5
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.تكميلية0.5
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).تكميلية1
Execute and manage communications with digital journalists or bloggers.تكميلية0.5
Execute or manage banner, video, or other non-text link ad campaigns.تكميلية0.5

معلومات مهنية

المصادر والإسناد

This page includes information from the O*NET® 31.0 Database (https://www.onetcenter.org/database.html) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O*NET® is a trademark of USDOL/ETA. AI Changing Work has modified all or some of this information: the O*NET-SOC code, title and task statements are reproduced in English without change; task-type labels are shown in the page's language and tasks are listed core first; any Korean occupation title shown on the Korean-language page is AI Changing Work's translation; any KSCO-8 unit groups linked to this occupation were paired with it by AI Changing Work's judgment, and the relation labels and statuses are AI Changing Work's additions. USDOL/ETA has not approved, endorsed, or tested these modifications.

Any AI exposure figures on this page are published by third parties, not by AI Changing Work, and none is part of the O*NET information. OpenAI publishes task-level scores (MIT License) for O*NET 27.2 task statements; each is shown next to the O*NET 31.0 task statement with the same task ID, whose wording can differ from the 27.2 statement that was scored. OpenAI also publishes occupation-level scores for O*NET-SOC codes in the same release, and any such score is shown on the O*NET occupation with the same code. Anthropic publishes an observed exposure index in the Anthropic Economic Index (CC-BY), and the U.S. Bureau of Labor Statistics publishes relative AI exposure categories (public domain); both are published per SOC code, and each value is shown on every O*NET occupation with that code. The International Labour Organization publishes a generative AI exposure index in ILO Working Paper 140 (CC BY 4.0) for ISCO-08 unit groups; AI Changing Work links those groups to O*NET occupations by applying the U.S. Bureau of Labor Statistics ISCO-08 to 2010 SOC and 2010 SOC to 2018 SOC crosswalks as published, without case-by-case selection, and these crosswalks match many groups only in part. Where several unit groups are linked, each group's published value is listed, and any summary shows only the lowest and highest of those values with the number of groups; no exposure figure is averaged or recalculated. Any employment figures are published by the U.S. Bureau of Labor Statistics for the SOC group containing this occupation. Each source is credited where its figures are shown.

O*NET OnLine: 13-1161.01 Search Marketing Strategists

KSCO 코드·명칭: 한국표준직업분류(제8차 개정) — 통계청 고시 제2024-328호 (2024-07-01 고시, 2025-01-01 시행). 저작권법 제7조 제2호의 고시 항목이다. 명칭 표기(가운뎃점·띄어쓰기)는 해설서 2차 정오 반영판의 표기를 따랐으며, 고시 항목표와는 18개 명칭에서 가운뎃점 글리프나 띄어쓰기만 다르다. 통계청은 2025년 10월 국가데이터처로 개편되었다. 이 페이지의 KSCO 연결은 통계청·국가데이터처의 공식 연계표가 아니다.

الإسناد والتراخيص كاملة