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Public Relations Managers

Managementmediumaugment
BLS 2024-34: +5%
Median Wage: $130,480
Employment: 86K

Overall Exposure

47+12

2025 vs 2023

Theoretical Exposure

66

What AI could do

Observed Exposure

30

What AI actually does

Automation Risk Score

34

Displacement risk

3-Year Outlook (2025 โ†’ 2028)

Projected changes in AI automation metrics over the next 3 years based on estimated data.

Overall Exposure

47โ†’61
+14

2025 โ†’ 2028 (estimated)

Theoretical Exposure

66โ†’77
+11

2025 โ†’ 2028 (estimated)

Observed Exposure

30โ†’44
+14

2025 โ†’ 2028 (estimated)

Automation Risk

34โ†’45
+11

2025 โ†’ 2028 (estimated)

Exposure Metrics (2023 - 2028)

Detailed Metrics Table

YearOverallTheoreticalObservedRiskData Type
202335551824actual
202441612429actual
202547663034actual
202652703538estimated
202757744042estimated
202861774445estimated

Task Breakdown

Draft press releases, speeches, and media statements
68%ฮฒ 1
Monitor media coverage and public sentiment analysis
75%ฮฒ 1
Develop and execute crisis communication strategies
28%ฮฒ 0.5
Build and maintain relationships with journalists and influencers
20%ฮฒ 0

About This Occupation

If you work as a Public Relations Manager, AI is reshaping your profession. With an automation risk of 34/100 and overall exposure at 47%, this role faces medium transformation. The highest-impact area is monitor media coverage and public sentiment analysis at 75% automation, where AI-powered tools can track millions of sources in real time. This is classified as an 'augment' role. BLS projects +5% growth through 2034. PR professionals who integrate AI for content drafting and media intelligence will manage larger portfolios more effectively.

Frequently Asked Questions

With an automation risk score of 34%, Public Relations Managers has a low risk of AI replacement. Most tasks in this role require skills that are difficult for AI to replicate, such as complex decision-making, physical dexterity, or deep interpersonal interaction. AI is more likely to serve as a supportive tool.

The AI automation risk score for Public Relations Managers is 34% (2025 data). Overall AI exposure is 47%, with 66% theoretical exposure and 30% observed exposure. The risk trend from 2023 to 2025 is +10 points.

The tasks with the highest automation potential for Public Relations Managers are: Monitor media coverage and public sentiment analysis (75%), Draft press releases, speeches, and media statements (68%), Develop and execute crisis communication strategies (28%). These rates reflect how much of each task current AI systems can handle, based on research data from Anthropic and academic sources.

The BLS projects +5% employment change for Public Relations Managers from 2024 to 2034. Combined with an overall AI exposure of 47%, this occupation is experiencing both traditional labor market shifts and AI-driven transformation. Workers should monitor both employment trends and AI capability growth.

Since AI primarily augments capabilities in this role, professionals in Public Relations Managers should embrace AI as a productivity multiplier. Focus on learning to use AI tools effectively, developing higher-order analytical and creative skills, and positioning yourself as someone who can leverage AI to deliver greater value.

Recent AI Impact Changes

Mar 2026: Published evergreen blog post analyzing AI impact on communications directors: 47% exposure, 34% automation risk.

[Source: AI Changing Work Blog]

Mar 2026: Published evergreen blog post analyzing AI impact on PR managers (47% exposure, 34% risk, augment mode)

[Source: AI Changing Work Blog]