Public Relations Managers
ManagementAI exposure
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.232
0.000Range of values carried here0.745Scale, basis and source
- Data source: ILOPublished: 2025
0.39
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
ISCO-08 unit group — every occupation sharing the code gets this value
Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 44% score at or above this value.
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Exposed tasks only| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Design and edit promotional publications, such as brochures.11-2032 | 0.090042.9 | 0.010020.0 |
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.11-2032 | 0.090042.9 | 0.010020.0 |
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.11-2032 | 0.030014.3 | 0.00000.0 |
Evaluate advertising and promotion programs for compatibility with public relations efforts.11-2032 | 0.00000.0 | 0.020040.0 |
Observe and report on social, economic, and political trends that might affect employers.11-2032 | 0.00000.0 | 0.010020.0 |
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. | —0 | 0.00000.0 |
Respond to requests for information about employers' activities or status. | —0 | 0.00000.0 |
| Not observed on any surface — 13 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Assign, supervise, and review the activities of public relations staff. | —0 | —0 |
Confer with labor relations managers to develop internal communications that keep employees informed of company activities. | —0 | —0 |
Develop, implement, or maintain crisis communication plans. | —0 | —0 |
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs. | —0 | —0 |
Draft speeches for company executives and arrange interviews and other forms of contact for them. | —0 | —0 |
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices. | —0 | —0 |
Formulate policies and procedures related to public information programs, working with public relations executives. | —0 | —0 |
Maintain company archives. | —0 | —0 |
Manage communications budgets. | —0 | —0 |
Manage in-house communication courses. | —0 | —0 |
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly. | —0 | —0 |
Produce films and other video products, regulate their distribution, and operate film library. | —0 | —0 |
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Draft speeches for company executives and arrange interviews and other forms of contact for them.O*NET Task ID 21232 | 1.0 |
Respond to requests for information about employers' activities or status.O*NET Task ID 21244 | 1.0 |
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.O*NET Task ID 21245 | 1.0 |
Assign, supervise, and review the activities of public relations staff.O*NET Task ID 21226 | 0.5 |
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.O*NET Task ID 21227 | 0.5 |
Design and edit promotional publications, such as brochures.O*NET Task ID 21228 | 0.5 |
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.O*NET Task ID 21229 | 0.5 |
Develop, implement, or maintain crisis communication plans.O*NET Task ID 21230 | 0.5 |
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.O*NET Task ID 21231 | 0.5 |
Evaluate advertising and promotion programs for compatibility with public relations efforts.O*NET Task ID 21234 | 0.5 |
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.O*NET Task ID 21233 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page