흥미롭고 효과적인 보도자료를 작성하고, 미디어 킷에 쓸 정보를 작성하며, 회사 인터넷이나 인트라넷 웹 페이지를 개발하고 유지보수한다.자세히
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
11-2031
0.148446.9
0.017928.8
로고와 간판 사용을 포함하는 회사의 기업 이미지와 정체성을 구축하고 유지한다.자세히
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
11-2031
0.117937.2
0.030649.3
회사 임원의 연설문을 작성하고 임원을 위한 면담과 그 밖의 접촉 자리를 마련한다.자세히
Draft speeches for company executives and arrange interviews and other forms of contact for them.
11-2031
0.02186.9
—0
주요 고객 집단과 수용자를 파악하고, 홍보 정보를 그들에게 전달할 가장 좋은 방법을 결정하며, 소통 계획을 수립하고 시행한다.자세히
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
11-2031
0.01153.6
0.00477.6
고객·정부 관계자·언론 관계자와 효과적인 업무 관계를 수립해 유지하고, 이 관계를 활용해 새 사업 기회를 개발한다.자세히
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
11-2031
0.00491.5
0.00335.3
소비자 관계나 관리자와 직원·서로 다른 지점 같은 회사 내 부문 간의 관계를 원활하게 한다.자세히
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
11-2031
0.00401.3
—0
홍보 활동과의 정합성 측면에서 광고·판촉 프로그램을 평가한다.자세히
Evaluate advertising and promotion programs for compatibility with public relations efforts.
11-2031
0.00311.0
0.00203.2
고용주에게 영향을 줄 수 있는 사회·경제·정치 동향을 관찰하고 보고한다.자세히
Observe and report on social, economic, and political trends that might affect employers.
11-2031
0.00300.9
—0
홍보 임원과 협력해 공공 정보 프로그램과 관련된 정책과 절차를 수립한다.자세히
Formulate policies and procedures related to public information programs, working with public relations executives.
11-2031
0.00210.7
—0
영화와 그 밖의 영상물을 제작하고, 그 배급을 관리하며, 필름 라이브러리를 운영한다.자세히
Produce films and other video products, regulate their distribution, and operate film library.
—0
0.00365.8
데이터 출처·라이선스 — O*NET®, Anthropic Economic Index: 상세 고지는 크레딧 및 출처 페이지 참조
직업 정보
ILO(국제노동기구) 직업설명
Advertising and Public Relations Managers
광고 및 홍보 관리자
출처:본 저작물은 '국가데이터처'에서 2026년 작성하여 공공누리 제3유형(출처표시-변경금지)으로 개방한 '한국표준직업분류(KSCO 8차)-국제표준직업분류(ISCO-08) 연계표'를 이용하였으며, 해당 저작물은 '국가데이터처 통계분류포털, https://kssc.mods.go.kr'에서 무료로 다운받으실 수 있습니다. 원문을 변경하지 않고 그대로 인용하였습니다.
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
작업
(a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
(b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
(c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
(d) leading and managing the activities of advertising and public relations staff;
(e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
(f) establishing and directing operational and administrative procedures;
(g) planning and directing daily operations;
(h) overseeing the selection, training and performance of staff.
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
public relations managerESCO 1222.1.2
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
communication managerESCO 1222.1
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
출처:European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
