BLS 범주는 절대 수준이 아니라 상대 순위이며, 1차 측정도 아닙니다. 여러 선행 연구가 매긴 직업별 백분위 순위를 4단계로 묶은 값입니다. 고용·임금 예측도, 도입 확률도 아니며 자동화와 증강을 구분하지 않습니다.
작업별 노출도
이 탭의 값은 관측이 아니라 예측 라벨입니다. Eloundou et al.(2023)은 인간 평가자와 GPT-4 두 평가 기준을 공개했고, 이 표의 β는 그중 GPT-4 평가 기준 하나로만 유도한 값입니다 — 평가 기준이 다르면 같은 태스크라도 값이 달라질 수 있습니다. 다른 탭의 관측 비중(%)과는 단위도 의미도 다르니 같은 축에 놓고 비교하지 마세요.
작업
βE1 + 0.5 × E2
웹 응용 프로그램 기술을 전사적 자원 관리나 그 밖의 시스템 소프트웨어와 연결하는 방법을 파악한다.자세히
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
O*NET 태스크 ID 16176
1.0
웹 프로그래밍 소프트웨어와 하이퍼텍스트 마크업 언어(HTML)·확장 마크업 언어(XML) 같은 프로그래밍 언어 지식을 사용해 거래형 웹 응용 프로그램을 개발한다.자세히
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
O*NET 태스크 ID 16184
1.0
검색 엔진이 잘 읽어 들이고 노출이 최적화되도록 웹사이트 구조·서버 구성이나 페이지 구성을 최적화하기 위해 개발자와 조율한다.자세히
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
O*NET 태스크 ID 20320
1.0
디지털 미디어를 위한 콘텐츠 전략을 수립한다.자세히
Create content strategies for digital media.
O*NET 태스크 ID 20321
1.0
최신 문헌을 검토하고, 동료와 이야기하며, 교육 프로그램에 참여하고, 회의나 워크숍에 참석하거나, 전문 단체나 학술대회에 참여해 정부 규정과 새로 등장하는 웹 기술을 계속 파악하여 규제를 준수하도록 한다.자세히
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
O*NET 태스크 ID 16172
0.5
고객 서비스 직원과 협력해 제품 재고 문제를 해결한다.자세히
Resolve product availability problems in collaboration with customer service staff.
O*NET 태스크 ID 16173
0.5
긍정적이고 일관된 사용자 경험을 제공하도록 온라인 고객 서비스 프로세스를 시행한다.자세히
Implement online customer service processes to ensure positive and consistent user experiences.
O*NET 태스크 ID 16174
0.5
온라인 마케팅 캠페인을 시행할 하드웨어나 소프트웨어를 파악·평가·조달한다.자세히
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
O*NET 태스크 ID 16175
0.5
사용자 인터페이스 설계 직원과 엔지니어링 직원과 협업해, 시장조사 분석에 근거해 제품 요구사항을 정의한다.자세히
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
O*NET 태스크 ID 16177
0.5
공급업체나 온라인 협력사와의 계약 평가나 협상을 지원한다.자세히
Assist in the evaluation or negotiation of contracts with vendors or online partners.
O*NET 태스크 ID 16178
0.5
마케팅 임원에게 온라인 캠페인이나 다중 판매채널 캠페인을 제안한다.자세히
Propose online or multiple-sales-channel campaigns to marketing executives.
O*NET 태스크 ID 16179
0.5
온라인 거래 정책이나 보안 정책 수립을 지원한다.자세히
Assist in the development of online transaction or security policies.
O*NET 태스크 ID 16180
0.5
그래픽 디자인 소프트웨어를 사용해 스토리보드·목업·그 밖의 콘텐츠 같은 전자상거래 디자인이나 시제품을 제작한다.자세히
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
O*NET 태스크 ID 16181
0.5
온라인 마케팅 전략 수립이나 시행에 참여한다.자세히
Participate in the development or implementation of online marketing strategy.
O*NET 태스크 ID 16182
0.5
인터넷 거래 기능을 촉진하도록 사용성·가격 책정·결제·데이터 보안 같은 상업적·기술적 사양을 파악하고 개발한다.자세히
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
O*NET 태스크 ID 16183
0.5
제품 카탈로그가 최신이고 정확하며 사용자 의도에 맞춰 가장 잘 찾을 수 있도록 정리되게끔, 상품기획·운영이나 재고 관리 직원과 판매나 그 밖의 홍보 전략을 조율한다.자세히
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
O*NET 태스크 ID 16185
0.5
검색어 추세·실시간 검색과 뉴스 미디어 활동·인기 있는 소셜미디어 주제·전자상거래 추세·시장 기회·경쟁사 실적을 파악하기 위해 시장조사 분석을 수행한다.자세히
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
O*NET 태스크 ID 16186
0.5
온라인 마케팅 프로그램이나 웹사이트 수익 예측을 위한 재무 모델링을 수행한다.자세히
Conduct financial modeling for online marketing programs or Web site revenue forecasting.
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
O*NET 태스크 ID 16188
0.5
여러 판매 채널에 걸쳐 마케팅 전략을 통합하고 보완하기 위해 다른 마케팅 직원과 협업한다.자세히
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
O*NET 태스크 ID 16189
0.5
검색 엔진 패턴을 분석해 키워드나 그 밖의 콘텐츠의 온라인 배치를 정함으로써 웹사이트 노출을 최적화한다.자세히
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
O*NET 태스크 ID 16190
0.5
유료 광고 게재·제휴 프로그램·후원 프로그램·이메일 판촉·소셜미디어 웹사이트의 바이럴 마케팅 캠페인 같은 온라인 마케팅 활동을 수행한다.자세히
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
O*NET 태스크 ID 16191
0.5
방문 수·체류 시간·방문당 페이지뷰·거래량과 수익·트래픽 구성·클릭률·전환율·획득당 비용·클릭당 비용 같은 웹 지표를 수집하고 분석한다.자세히
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
O*NET 태스크 ID 16192
0.5
브랜드와 회사의 시각 형식에 맞는 멀티미디어 웹사이트나 그 밖의 인터넷 콘텐츠를 제작하기 위해 웹·멀티미디어·아트 디자인 직원과 협업한다.자세히
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
O*NET 태스크 ID 16193
0.5
방문자 행동을 추적하는 분석 도구를 설정하거나 최적화하는 일을 지원한다.자세히
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
O*NET 태스크 ID 20318
0.5
사용자 의도를 더 정확히 프로파일링하고 충족하기 위해 2차 데이터 출처와 키워드 연구를 결합한다.자세히
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
O*NET 태스크 ID 20319
0.5
새로 등장하는 매체나 기술을 평가하고, 인터넷 마케팅이나 검색 마케팅 캠페인에서의 적용에 관해 권고한다.자세히
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
O*NET 태스크 ID 20322
0.5
디지털 기자나 블로거와의 소통을 실행하고 관리한다.자세히
Execute and manage communications with digital journalists or bloggers.
O*NET 태스크 ID 20323
0.5
배너·비디오·그 밖의 비텍스트 링크 광고 캠페인을 집행하거나 관리한다.자세히
Execute or manage banner, video, or other non-text link ad campaigns.
O*NET 태스크 ID 20324
0.5
소셜 미디어 캠페인을 집행하거나 관리해 검색 마케팅 전술에 반영한다.자세히
Execute or manage social media campaigns to inform search marketing tactics.
O*NET 태스크 ID 20325
0.5
적절한 핵심성과지표(KPI)를 파악하고 디지털 캠페인의 주요 지표를 보고한다.자세히
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
O*NET 태스크 ID 20326
0.5
A/B 방식이나 다변량 방식을 사용해 지속적인 분석·실험·최적화 테스트를 통해 검색 관련 활동을 개선한다.자세히
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
O*NET 태스크 ID 20327
0.5
검색 관련 활동의 추적과 보고를 관리하고 마케팅 임원에게 분석을 제공한다.자세히
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
O*NET 태스크 ID 20328
0.5
검색 엔진 최적화(SEO)나 인터넷 연결 기기에서의 표시·사용성을 위해 텍스트·그래픽·멀티미디어 같은 디지털 자산을 최적화한다.자세히
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
O*NET 태스크 ID 20329
0.5
핵심성과지표(KPI)에 맞춰 장바구니 경험이나 웹사이트 전환율을 최적화한다.자세히
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
O*NET 태스크 ID 20330
0.5
지역 검색 엔진·디렉터리·디지털 지도 기술에 목록 등재를 구매하거나 협상한다.자세히
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
O*NET 태스크 ID 20331
0.5
β = E1 + 0.5 × E2 · E1 = LLM에 직접 접근하는 것만으로 소요시간이 50% 이상 줄어드는 태스크, E2 = LLM 위에 별도 소프트웨어를 얹으면 50% 이상 줄어드는 태스크. 값은 0 / 0.5 / 1.0 세 단계뿐입니다.
데이터 출처·라이선스 — O*NET®, Eloundou et al. (2023): 상세 고지는 크레딧 및 출처 페이지 참조
직업 정보
ILO(국제노동기구) 직업설명
Advertising and Marketing Professionals
광고 및 마케팅 전문가
출처:본 저작물은 '국가데이터처'에서 2026년 작성하여 공공누리 제3유형(출처표시-변경금지)으로 개방한 '한국표준직업분류(KSCO 8차)-국제표준직업분류(ISCO-08) 연계표'를 이용하였으며, 해당 저작물은 '국가데이터처 통계분류포털, https://kssc.mods.go.kr'에서 무료로 다운받으실 수 있습니다. 원문을 변경하지 않고 그대로 인용하였습니다.
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
작업
(a) planning, developing and organizing advertising policies and campaigns to support sales objectives;
(b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
(c) writing advertising copy and media scripts, and arranging television and film production and media placement;
(d) collecting and analysing data regarding consumer patterns and preferences;
(e) interpreting and predicting current and future consumer trends;
(f) researching potential demand and market characteristics for new goods and services;
(g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
(h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
(i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.
예시 직업
Advertising specialist · Marketing specialist · Market research analyst
Hospitality revenue managers maximise revenue generated from facilities such as hotels, holiday resorts and camping grounds by analysing trends and competition. They assist establishment managers in strategic decisions. Hospitality revenue managers analyse and optimise the financial potential of facilities and manage the corresponding staff.
promotion assistantESCO 2431.16
Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
online marketerESCO 2431.10.4
Online marketers use e-mail, internet and social media in order to market goods and brands.
network marketerESCO 2431.13
Network marketers apply various marketing strategies, including network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
marketeerESCO 2431.10
Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
advertising media buyerESCO 2431.2
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.
marketing assistantESCO 2431.10.3
Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.
membership managerESCO 2431.12
Membership managers oversee and coordinate the membership plan, support existing members and engage with possible new members. They analyse the market trend reports and develop marketing plans accordingly. Membership managers monitor and ensure the efficiency of processes, systems and strategies.
eBusiness managerESCO 2431.10.2
eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
market research analystESCO 2431.11
Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
client relations managerESCO 2431.6
Client relations managers act as the middle person between a company and its customers. They ensure that the customers are satisfied by providing them with guidance and explanation on their accounts and services received by the company. They also have possible other tasks such as developing plans or delivering proposals.
customer experience managerESCO 2431.8
Customer experience managers monitor customer experiences by creating, evaluating and improving the customer's interaction organisations in the hospitality, recreation or entertainment industry. They develop plans of action to optimise all aspects of the customer's experience. Customer experience managers strive to ensure customer satisfaction and boost company profits.
출처:European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
