Advertising and Promotions Managers
Management Occupations- رمز O*NET-SOC
- 11-2011.00
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
تُعرض أسماء المهن وأوصاف المهام بالإنجليزية كما نُشرت. أما التسميات، ومنها أنواع المهام، فمترجمة.
التعرّض للذكاء الاصطناعي
- مصدر البيانات: BLSتاريخ النشر: 2026-08
مرتفع جدًا· نسبي
منخفضأربع فئات نسبيةمرتفع جدًاقيمة على مستوى المجموعة المهنية
المقياس والأساس والمصدر
أربع فئات نسبية (منخفض / متوسط / مرتفع / مرتفع جدًا)
831 مهنة تفصيلية في جدول توقعات التوظيف لدى BLS. وتُسند القيمة على مستوى رمز مصفوفة التوظيف الوطنية (NEM)، فالمهن التي تشترك في الرمز نفسه تأخذ النطاق نفسه
- مصدر البيانات: Anthropicتاريخ النشر: 2026-03
0.173
0.000نطاق القيم المعروضة هنا0.745المقياس والأساس والمصدر
مؤشر التعرّض المرصود، 0–1 كما نُشر
مربوط بمهام O*NET
منشورة لكل مهنة في SOC 2018؛ وكل مهنة في O*NET تحمل رمز SOC 2018 نفسه تأخذ هذه القيمة
- مصدر البيانات: ILOتاريخ النشر: 2025
0.39
0.09نطاق القيم المعروضة هنا0.70قيمة على مستوى المجموعة المهنية
المقياس والأساس والمصدر
مؤشر التعرّض للذكاء الاصطناعي التوليدي، 0–1 كما نُشر
قيمة منشورة على مستوى مجموعة الوحدة في ISCO-08. رُبطت بهذه المهنة بتطبيق جداول التناظر الرسمية لمكتب إحصاءات العمل الأمريكي (BLS) (من ISCO-08 إلى SOC 2010، ومن SOC 2010 إلى SOC 2018) كما نُشرت، والتناظر كلي أو جزئي
ما نوع القيمة التي ينشرها هذا المصدر
فئة BLS رتبة نسبية لا مستوى مطلق، وليست قياسًا مباشرًا: فهي تجمع الرتب المئينية للمهنة في عدة دراسات منشورة في أربع فئات. وهي ليست توقّعًا للتوظيف أو الأجور، ولا احتمالًا للتبني، ولا تفرّق بين الأتمتة والتعزيز.
التعرض للذكاء الاصطناعي (معيار OpenAI)
30 مهمة مقيَّمة · 28 مهمة بقيمة β ≥ 0.5 (93.3%)
β = التعرّض المباشر (E1) + 0.5 × التعرّض عند توفر الأدوات (E2)، وفق تعريف المستودع المصدري.
- وحدة المصدر: مهام O*NET 27.2 ← رمز المهنة في O*NET 31.0
- جميع المهام المقيَّمة موجودة في قائمة مهام O*NET 31.0.
- المصدر
- OpenAI "GPTs are GPTs" exposure rubric
- الإصدار
- gh-main-0471612
- الترخيص
- MIT License, Copyright (c) 2024 OpenAI
المهام
أوصاف المهام من O*NET® 31.0 Database، والمهام الأساسية أولًا.
| المهمة | النوع | β (OpenAI) |
|---|---|---|
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | أساسية | 0.5 |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | أساسية | 0.5 |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | أساسية | 0.5 |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | أساسية | 0.5 |
| Prepare and negotiate advertising and sales contracts. | أساسية | 0.5 |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | أساسية | 0.5 |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | أساسية | 0.5 |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | أساسية | 0.5 |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | أساسية | 0.5 |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | أساسية | 0.5 |
| Coordinate with the media to disseminate advertising. | أساسية | 0.5 |
| Contact organizations to explain services and facilities offered. | أساسية | 0.5 |
| Represent company at trade association meetings to promote products. | أساسية | 0 |
| Analyze marketing or sales trends to forecast future conditions. | أساسية | 0.5 |
| Analyze the effectiveness of marketing tactics or channels. | أساسية | 0.5 |
| Attend or participate in conferences, community events, and promotional events related to products or technologies. | أساسية | 0 |
| Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. | أساسية | 0.5 |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. | أساسية | 0.5 |
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. | أساسية | 0.5 |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. | أساسية | 0.5 |
| Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. | أساسية | 0.5 |
| Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | أساسية | 0.5 |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | تكميلية | 0.5 |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | تكميلية | 0.5 |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | تكميلية | 0.5 |
| Plan and execute advertising policies and strategies for organizations. | تكميلية | 0.5 |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | تكميلية | 0.5 |
| Train and direct workers engaged in developing and producing advertisements. | تكميلية | 0.5 |
| Direct and coordinate product research and development. | تكميلية | 0.5 |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | تكميلية | 0.5 |
معلومات مهنية
المصادر والإسناد
This page includes information from the O*NET® 31.0 Database (https://www.onetcenter.org/database.html) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O*NET® is a trademark of USDOL/ETA. AI Changing Work has modified all or some of this information: the O*NET-SOC code, title and task statements are reproduced in English without change; task-type labels are shown in the page's language and tasks are listed core first; any Korean occupation title shown on the Korean-language page is AI Changing Work's translation; any KSCO-8 unit groups linked to this occupation were paired with it by AI Changing Work's judgment, and the relation labels and statuses are AI Changing Work's additions. USDOL/ETA has not approved, endorsed, or tested these modifications.
Any AI exposure figures on this page are published by third parties, not by AI Changing Work, and none is part of the O*NET information. OpenAI publishes task-level scores (MIT License) for O*NET 27.2 task statements; each is shown next to the O*NET 31.0 task statement with the same task ID, whose wording can differ from the 27.2 statement that was scored. OpenAI also publishes occupation-level scores for O*NET-SOC codes in the same release, and any such score is shown on the O*NET occupation with the same code. Anthropic publishes an observed exposure index in the Anthropic Economic Index (CC-BY), and the U.S. Bureau of Labor Statistics publishes relative AI exposure categories (public domain); both are published per SOC code, and each value is shown on every O*NET occupation with that code. The International Labour Organization publishes a generative AI exposure index in ILO Working Paper 140 (CC BY 4.0) for ISCO-08 unit groups; AI Changing Work links those groups to O*NET occupations by applying the U.S. Bureau of Labor Statistics ISCO-08 to 2010 SOC and 2010 SOC to 2018 SOC crosswalks as published, without case-by-case selection, and these crosswalks match many groups only in part. Where several unit groups are linked, each group's published value is listed, and any summary shows only the lowest and highest of those values with the number of groups; no exposure figure is averaged or recalculated. Any employment figures are published by the U.S. Bureau of Labor Statistics for the SOC group containing this occupation. Each source is credited where its figures are shown.
O*NET OnLine: 11-2011.00 Advertising and Promotions Managers
KSCO 코드·명칭: 한국표준직업분류(제8차 개정) — 통계청 고시 제2024-328호 (2024-07-01 고시, 2025-01-01 시행). 저작권법 제7조 제2호의 고시 항목이다. 명칭 표기(가운뎃점·띄어쓰기)는 해설서 2차 정오 반영판의 표기를 따랐으며, 고시 항목표와는 18개 명칭에서 가운뎃점 글리프나 띄어쓰기만 다르다. 통계청은 2025년 10월 국가데이터처로 개편되었다. 이 페이지의 KSCO 연결은 통계청·국가데이터처의 공식 연계표가 아니다.