검색 마케팅 전략가
경영·재무 운영직Search Marketing Strategists
- O*NET-SOC 코드
- 13-1161.01
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
한국어 직업명은 AI Changing Work의 번역입니다. 과업 문장과 원천 값은 공표된 영문 그대로 표시합니다.
AI 노출도
- 데이터 출처: BLS발행 시점: 2026-08
매우 높음· 상대
낮음4단계 상대 범주매우 높음직업군 단위 값
척도 · 모수 · 출처
4단계 상대 범주 (낮음 / 보통 / 높음 / 매우 높음)
BLS 고용전망 표의 세부직업 831개 기준. 값은 NEM(전국고용매트릭스) 코드 단위로 부여되므로, 같은 NEM 코드를 쓰는 직업은 같은 밴드를 받습니다
- 데이터 출처: Anthropic발행 시점: 2026-03
0.648
0.000여기 실린 값의 범위0.745직업군 단위 값
척도 · 모수 · 출처
관측 노출 지수, 발행된 그대로 0–1
O*NET 과업 매핑 기준
SOC 2018 직업 단위로 발행된 값이며, 같은 SOC 2018 코드를 가진 O*NET 직업은 모두 이 값을 받습니다
- 데이터 출처: ILO발행 시점: 2025
0.55
0.09여기 실린 값의 범위0.70직업군 단위 값
척도 · 모수 · 출처
생성형 AI 노출 지수, 발행된 그대로 0–1
ISCO-08 직업군 단위로 발행된 값입니다. 미국 노동통계국(BLS)의 공식 교차표(ISCO-08→2010 SOC, 2010 SOC→2018 SOC)를 그대로 적용해 이 직업에 연결했으며, 연결은 전부 또는 일부 대응입니다
이 원천이 어떤 종류의 값인가
BLS 범주는 절대 수준이 아니라 상대 순위이며, 1차 측정도 아닙니다. 여러 선행 연구가 매긴 직업별 백분위 순위를 4단계로 묶은 값입니다. 고용·임금 예측도, 도입 확률도 아니며 자동화와 증강을 구분하지 않습니다.
AI 노출도 (OpenAI 루브릭)
평가 과업 36개 · β ≥ 0.5 인 과업 36개 (100.0%)
β = 직접 노출(E1) + 0.5 × 도구 활용 시 노출(E2). 원본 저장소의 정의를 따릅니다.
- 원천 단위: O*NET 27.2 과업 → O*NET 31.0 직업 코드
- 채점된 과업이 모두 O*NET 31.0 과업 목록에 있습니다.
- 출처
- OpenAI "GPTs are GPTs" exposure rubric
- 판
- gh-main-0471612
- 라이선스
- MIT License, Copyright (c) 2024 OpenAI
과업
O*NET® 31.0 Database의 과업 문장입니다. 핵심(Core) 과업을 먼저 보입니다.
| 과업 | 유형 | β (OpenAI) |
|---|---|---|
| Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences. | 핵심 | 0.5 |
| Identify, evaluate, or procure hardware or software for implementing online marketing campaigns. | 핵심 | 0.5 |
| Propose online or multiple-sales-channel campaigns to marketing executives. | 핵심 | 0.5 |
| Participate in the development or implementation of online marketing strategy. | 핵심 | 0.5 |
| Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent. | 핵심 | 0.5 |
| Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. | 핵심 | 0.5 |
| Conduct financial modeling for online marketing programs or Web site revenue forecasting. | 핵심 | 0.5 |
| Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. | 핵심 | 0.5 |
| Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. | 핵심 | 0.5 |
| Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. | 핵심 | 0.5 |
| Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. | 핵심 | 0.5 |
| Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. | 핵심 | 0.5 |
| Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. | 핵심 | 0.5 |
| Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. | 핵심 | 0.5 |
| Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. | 핵심 | 0.5 |
| Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. | 핵심 | 1 |
| Create content strategies for digital media. | 핵심 | 1 |
| Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. | 핵심 | 0.5 |
| Execute or manage social media campaigns to inform search marketing tactics. | 핵심 | 0.5 |
| Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. | 핵심 | 0.5 |
| Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. | 핵심 | 0.5 |
| Manage tracking and reporting of search-related activities and provide analyses to marketing executives. | 핵심 | 0.5 |
| Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. | 핵심 | 0.5 |
| Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). | 핵심 | 0.5 |
| Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. | 핵심 | 0.5 |
| Resolve product availability problems in collaboration with customer service staff. | 보조 | 0.5 |
| Implement online customer service processes to ensure positive and consistent user experiences. | 보조 | 0.5 |
| Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. | 보조 | 1 |
| Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. | 보조 | 0.5 |
| Assist in the evaluation or negotiation of contracts with vendors or online partners. | 보조 | 0.5 |
| Assist in the development of online transaction or security policies. | 보조 | 0.5 |
| Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. | 보조 | 0.5 |
| Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality. | 보조 | 0.5 |
| Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). | 보조 | 1 |
| Execute and manage communications with digital journalists or bloggers. | 보조 | 0.5 |
| Execute or manage banner, video, or other non-text link ad campaigns. | 보조 | 0.5 |
직업 정보
출처와 귀속
This page includes information from the O*NET® 31.0 Database (https://www.onetcenter.org/database.html) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O*NET® is a trademark of USDOL/ETA. AI Changing Work has modified all or some of this information: the O*NET-SOC code, title and task statements are reproduced in English without change; task-type labels are shown in the page's language and tasks are listed core first; any Korean occupation title shown on the Korean-language page is AI Changing Work's translation; any KSCO-8 unit groups linked to this occupation were paired with it by AI Changing Work's judgment, and the relation labels and statuses are AI Changing Work's additions. USDOL/ETA has not approved, endorsed, or tested these modifications.
Any AI exposure figures on this page are published by third parties, not by AI Changing Work, and none is part of the O*NET information. OpenAI publishes task-level scores (MIT License) for O*NET 27.2 task statements; each is shown next to the O*NET 31.0 task statement with the same task ID, whose wording can differ from the 27.2 statement that was scored. OpenAI also publishes occupation-level scores for O*NET-SOC codes in the same release, and any such score is shown on the O*NET occupation with the same code. Anthropic publishes an observed exposure index in the Anthropic Economic Index (CC-BY), and the U.S. Bureau of Labor Statistics publishes relative AI exposure categories (public domain); both are published per SOC code, and each value is shown on every O*NET occupation with that code. The International Labour Organization publishes a generative AI exposure index in ILO Working Paper 140 (CC BY 4.0) for ISCO-08 unit groups; AI Changing Work links those groups to O*NET occupations by applying the U.S. Bureau of Labor Statistics ISCO-08 to 2010 SOC and 2010 SOC to 2018 SOC crosswalks as published, without case-by-case selection, and these crosswalks match many groups only in part. Where several unit groups are linked, each group's published value is listed, and any summary shows only the lowest and highest of those values with the number of groups; no exposure figure is averaged or recalculated. Any employment figures are published by the U.S. Bureau of Labor Statistics for the SOC group containing this occupation. Each source is credited where its figures are shown.
O*NET OnLine: 13-1161.01 Search Marketing Strategists
KSCO 코드·명칭: 한국표준직업분류(제8차 개정) — 통계청 고시 제2024-328호 (2024-07-01 고시, 2025-01-01 시행). 저작권법 제7조 제2호의 고시 항목이다. 명칭 표기(가운뎃점·띄어쓰기)는 해설서 2차 정오 반영판의 표기를 따랐으며, 고시 항목표와는 18개 명칭에서 가운뎃점 글리프나 띄어쓰기만 다르다. 통계청은 2025년 10월 국가데이터처로 개편되었다. 이 페이지의 KSCO 연결은 통계청·국가데이터처의 공식 연계표가 아니다.